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BSc (Hons) Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, June, October |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | ₹ 2,720,572 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- ₹ 2,720,572
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
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Entry Requirements
- 2 A Levels (A-E, 80 UCAS points);
- GSM London’s Foundation Year programme;
- Equivalent qualifications (subject to Plymouth University approval) including: BTEC National Certificate/Diploma, Advanced Level Diploma, HNC/D, Access to HE, IB.
- IELTS minimum score 6.0 or another accepted system, is required.
Curriculum
Semester 1
- Academic Skills
- Brand Essentials
- Marketing and Communications
Semester 2
- Professional Skills
Elective modules (Choose Two)
Brand Stream:-
- Brand: Pricing
- Brand: Supply Chain
- Brand: Product Innovation
Communications Stream:-
- Communications: PR
- Communications: Digital Essentials
- Communications: Advertising
Semester 3
- Customer Behaviour and Customer Insights
- Employability Skills
- Digital Marketing
Semester 4
- Project/Placement Design and Implementation
- Evaluation and Reflection (Work Based/Related Learning)
Semester 5
- Emerging Themes
- Strategic Marketing and Planning
- Brand Management
Elective modules (Choose One)
- Research Methods
- Research and the Professional
Semester 6
- Digital Strategy
- Creativity and Innovation
- Marketing and Account Management
- International Market Development
- Capstone Project (Dissertation/Consultancy Project/Work Based Learning)