BA (Hons) In Event And Tourism Management (A Dual Award With HTMi Switzerland)

This three-year degree program offers students a competitive edge in the thriving event and tourism industry, equipping them with the operational, supervisory, and managerial knowledge essential for modern business management. The curriculum spans a broad spectrum of areas, including conventions, events, and tourism, providing a comprehensive understanding of the industry. Assessments consist of a mix of examinations, projects, and assignments, culminating in an Independent Project dissertation in the final year. Through this program, students will gain current and practical vocational skills that are both relevant and competitive, reflecting the dynamic and demanding nature of the event, tourism, and business sectors.

Academic Requirements

Any of these:

• Foundation Year: Pass with a minimum CGPA of 2.0

• STPM: Pass STPM with Minimum 2 principals (C)

• A-Level: Minimum 2 principals (D)

• UEC: Pass UEC with Minimum 5 credits (B6)

• National Matriculation: Minimum CGPA of 2.0

• International Baccalaureate (IB): A minimum score of 26 credits from 6 subjects

• Canadian Pre-U/Canadian International Matriculation (CIMP): Minimum average of 60%

• SAM/AUSMAT/SACE/TEE: Minimum average of 60%

• Other Year 12 equivalent qualifications: Minimum overall average of 60%

• Singapore Pre-U2: Pass with Minimum CGPA of 2.0

• Diploma: Minimum CGPA of 2.0

• Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis

English Language Requirements:

For Local Students:

• MUET: Band 3

• SPM English Language: Grade B+

• SPM English Language 1119/O-Level/IGCSE: Grade C

• UEC English Language: Grade A2

In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.

For International Students:

• Cambridge Linguaskill: 154

• IELTS: Band 5.0

• Cambridge English Qualifications and Tests: 154

• TOEFL iBT: 42

• Pearson Test of English: 47

• MUET: Band 3

Year 1

• Introduction to Accounting
• Fundamentals of Hospitality and Tourism Industry
• Cross Cultural Studies
• Introduction to Management and Organisation Theory
• Hospitality and Tourism Human Resource Management
• Business Statistics
• Introduction to the Events Industry
• Event Design and Production
• Destination Marketing
• Special Interest Tourism

Elective 1 (Choose One)

• Japanese Language, German Language, Mandarin Language, Korean Language, French Language

Elective 2 (Choose One)

• Business Communication, Event Public Relation

Year 2

• Graphic Design and Photography
• Managing Event Venues
• Tour and Travel Operations
• Visitor Attraction Management
• Entrepreneurship
• Event Operations Management
• Business Research Method
• Business Events
• Hospitality and Tourism Strategic Management
• Independent Project A
• Event Bidding
• Technology for Events

Elective 3 (Choose One)

• Casino, Club and Resort Management, Convention Sales, Services and Operations

Elective 4 (Choose One)

• Financial Management for Hospitality and Tourism, Hospitality Revenue Management

Year 3

• Tourism and Business of Hotels
• Tourism Planning, Development and Management
• Leadership and Business Performance
• Independent Project B
• Event Risk Management
• Community Service in Tourism
• Co-operative Placement

General Courses (MPU) are compulsory for all students.

For Malaysian students:

1. Philosophy and Contemporary Issues
   (Falsafah dan Isu Semasa)
2. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)

For foreign students:

1. Philosophy and Contemporary Issues
2. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)

All students:

1. U2 - University Life
2. U2- Integrity and Anti-Corruption (Integriti dan Antirasuah)
3. U4 - Extra-curricular Learning Experience I
4. U4 - Extra-curricular Learning Experience II
5. U4 - Extra-curricular Learning Experience III