Bachelor of Business (Hons) Marketing

Throughout this Bachelor of Business degree study, you will obtain a thorough understanding of numerous business activities such as management and product and service marketing. Through our comprehensive learning modules, you will learn how to negotiate the difficulties of business ownership and operation.

Whether you want to start your own business or contribute to the success of current ones, this program will provide you with the necessary information and abilities.

SPM/ O-Level with Pre-U/ Foundation

Pass SPM/O-level or equivalent with 5 credits (including a Pass in Mathematics and English) for entry with pre-university /foundation qualification (Except for UEC).

SPM/ O-Level with Diploma

Pass SPM/O-level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification. 

Taylor’s Foundation

Pass any Taylor's Foundation programme with a minimum CGPA of 2.00

Taylor's Diploma

Pass any Taylor's Diploma programme with a minimum CGPA of 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CC

Unified Examination Certificate (UEC)

A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English

A Levels

Minimum DD, or an equivalent of a minimum of 120 points

South Australian Matriculation (SAM) / SACE International

Minimum ATAR 60

Canadian Pre-University (CPU)

A minimum average of 60% in 6 subjects

International Baccalaureate (IB)

Minimum 24 points in 6 subjects

Monash University Foundation Year (MUFY)

Overall 50%

Other Equivalent Qualifications

• Pass Business Foundation from any other HEI
• HSC (year 12), New South Wales with a minimum average of 60% in 5 subjects
• Pass MOHE Matriculation with a minimum CGPA of 2.00
• Pass Foundation (in other field) from an institution recognised by MoHE
• Pass DIB or Diploma (in any field) from an institution recognised by MoHE
• Other equivalent qualifications recognised by the Malaysian Government
• Application via APEL A is allowed

MUET/IELTS/TOEFL/UEC

Pass English

Taylor's EET

Overall Score 5.0

Taylor's IEN

Level 2 - Grade C

Pre-U/ Diploma

Completed Pre-U/ Diploma conducted in English

YEAR 1
Semester 1

• Business Communication
• Introduction to Accounting
• Introduction to Management
• Microeconomics
• Quantitative Methods for Business

Semester 2

• Introduction to Finance
• Macroeconomics
• Organisational Behavior
• Principles of Marketing
• MPU (U2)*
• MPU (U3)*

YEAR 2
Semester 3

• Brand Management
• Consumer Behavior
• Pricing
• MPU (U1) - Module 1*
• MPU (U1) - Module 2*
• MPU (U4)*

Semester 4

• Business to Business Marketing
• Integrated Marketing Communications
• International Marketing
• Research Methods
• Supply Chain Management

YEAR 3
Semester 5 (Short Semester)

• Internship

Semester 6

• Business Ethics & Values
• Market Analysis & Decision Making
• Services Marketing
• Project

Semester 7

• Contemporary Issues in Marketing
• Interactive & Digital Marketing
• Retail Marketing
• Strategic Management
• Elective

Electives

• Cross Cultural Management
• Doing Business in Asia
• Entrepreneurship & Small Business
• Organisational Studies

NOTE: * The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.