Bachelor of Business (Honours) in International Business & Marketing

Taylor's University’s Bachelor of Business in International Business and Marketing provides a strong foundation in business principles while specialising in global marketing strategies. This programme fosters an innovative mindset, equipping students to navigate dynamic business environments and turn challenges into opportunities. With a hands-on approach, students blend theory with practical applications, preparing them to make strategic marketing decisions in a global context.

Prerequisites:

• SPM/ O-Level with Pre-U/ Foundation: Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).
• SPM / O-Level with Diploma: Pass SPM / O-Level or equivalent with 3 credits (including a Pass in Mathematics and English) for entry with Diploma qualification.

Entry Pathway:

• Taylor’s Foundation: Pass any Taylor's Foundation programme with a minimum CGPA of 2.00
• Taylor's Diploma: Pass any Taylor's Diploma programme with a minimum CGPA of 2.00
• Sijil Tinggi Persekolahan Malaysia (STPM): Minimum CC 
• A Level: Minimum DD
• AUSMAT (SACEi) : Minimum ATAR 60
• Canadian Pre-University (CPU): Average of 60% or above in 6 subjects
• International Baccalaureate (IB): Minimum 24 points in 6 subjects
• Unified Examination Certificate (UEC): A Pass in UEC with min 5Bs including a minimum pass in Mathematics and English. Candidates without a Pass in UEC Mathematics and English may be admitted if the candidate has a Pass in Mathematics and English at SPM or equivalent
• Monash University Foundation Year (MUFY): Overall 50%
• Other Equivalent Qualifications:

1. Pass Business Foundation from any other HEI
2. HSC (Yr 12), New South Wales with min. average 60% in 5 subjects
3. Pass MOHE Matriculation with min. CGPA 2.00
4. Pass Foundation (in other field) from other institutions recognised by MoHE
5. Pass DIB or Diploma in other field from other institutions recognised by MoHE
6. Other equivalent qualification recognised by Malaysian Government
7. Application via APEL A is allowed

Notes: 

1. Candidates without a pass in Mathematics and English at SPM level or its equivalent may be admitted if the STPM / Matriculation / Foundation / Diploma programme contains subjects in Mathematics and English that are equivalent and achieved higher at SPM level.
2. Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

English Requirements:

• MUET/IELTS/TOEFL/UEC: Pass English
• Taylor's EET: Overall Score 5.0
• Cambridge English/ELS also recognised; the minimum score varies by programme
• Taylor's IEN: Level 2 - Grade C
• Pre-U/Diploma: Completed Pre-U/Diploma that was conducted in English

Year 1

• Accounting for Non-Specialists
• Introduction to Management 
• Business Economics
• Principles of Marketing
• Introduction to Finance
• Quantitative Methods for Business
• Human Resource Management

Year 2

• Understanding Entrepreneurialism
• Introduction to International Business
• Consumer Behaviour
• Marketing Analytics
• International Finance 
• Integrated Marketing Communications
• Export Practices and Management
• Transnational Management
• International Economic Theory and Policy
• Interactive and Digital Marketing

Year 3

• Strategic Management
• International Trade and Multinational Business
• Services Marketing
• Strategic Marketing Capstone Project
• Entrepreneurship Accelerator Project 1
• Internship/Industry Immersion 
• International Business Issues and Policies 
• International Marketing
• Entrepreneurship Accelerator Project 2 
• Contemporary Issues in Marketing

University Core:

• Penghayatan Etika dan Peradaban/ Bahasa Melayu Komunikasi 2
• Falsafah dan Isu Semasa
• Emotional Intelligence in Action
• Kursus Integriti Dan Antirasuah
• Social Innovation Project

Note: Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.