Bachelor in Digital Communication (Advertising) with Honors, in partnership with Arizona State University

The Bachelor’s in Digital Communication (Advertising) equips students with essential knowledge in advertising, marketing, and public relations, with a strong emphasis on digital media. Through a structured curriculum, students will learn to influence audience behavior using modern digital marketing strategies, including social media management, search engine optimization, search engine marketing, and digital analytics. Based on the BS Digital Audience Strategy program from the Walter Cronkite School of Journalism at Arizona State University, this program prepares graduates for dynamic careers in the evolving digital landscape.

American Degree Transfer Program (ADTP)

• Completion of ADTP with a minimum CGPA of 2.00

STPM

• Average Grade C or CGPA 2.00 (Minimum 2 principals)

A-Level

• Minimum 8 points (minimum Grade D in at least 2 subjects)
• Note: For A-Level points calculation
  • A = 10 points
  • B = 8 points
  • C = 6 points
  • D = 4 points
  • E = 2 points

Australian Matriculation

• Minimum ATAR score of 50%

Canadian Matriculation

• Minimum 50%

Monash University Foundation Year

• Minimum 50%

Foundation Program

• Minimum CGPA of 2.00

Unified Examination Certificate

• Maximum 28 points from 5 subjects (all Grade Bs including English)

International Baccalaureate

• Completed with a minimum of 24 points (excluding bonus points)

Diploma

• Minimum CGPA of 2.00

Other Qualifications

• Any other equivalent qualifications. An applicant with no standard qualification will be considered on a case-to-case basis.

English Language Requirements:

• SPM English or equivalent Credit
• IELTS Band 6 or equivalent
• MUET Band 4
• UEC English B4
• O-Level English (1119) Credit
• Sunway Intensive English Programme (IEP) Pass Level 4 with a minimum of 65%
• ESL/English Satisfactory level in Pre-University programs, Diploma or ADTP where the medium of instruction is English

Year 1

• Introduction to Human Communication
• Film Appreciation
• Public Speaking
• Introduction to Psychology
• Survey of World Religion
• Principles of Sociology
• Principles of Advertising
• English 1
• Computer Application and IT
• Elective 1
• Elective 2

Year 2

• Organisational Behaviour
• Basic Mathematics
• Intercultural Communication
• Communication Theory
• Media and Society
• Communication Research Methods
• English 2
• Elective 3
• Elective 4

Year 3

• Marketing and Business Performance
• Advertising and Beyond
• Essentials of Global Marketing
• Essentials of Advertising and Marketing Communication
• Media Ethics and Diversity
• The Digital Audience
• Digital Media Literacy I
• Elective 5
• Elective 6

Year 4

• Business and Professional Ethics
• Visual Communication
• Digital Media Literacy II
• Digital Media and Freedom of Expression
• Search Engine and Research Strategy
• Social Media Campaign
• Digital Audience Analysis
• Internship

Elective Subjects

• Chemistry and Society
• Introduction to Environmental Studies
• Introduction to Macroeconomics
• US History to 1877
• Public Relations
• Introduction to Philosophy

MOHE compulsory General Studies subjects

For Local Students

• Appreciation of Ethics and Civilisation
• Philosophy and Current Issues
• Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Skills for Higher Education
• Community Service for Planetary Health
• Integrity & Anti-Corruption
• Entrepreneurial Mindset and Skills

For International Students

• Appreciation of Ethics and Civilisation
• Malay Language for Communication 2
• Skills for Higher Education
• Community Service for Planetary Health
• Integrity & Anti-Corruption
• Entrepreneurial Mindset and Skills