Bachelor of Business Management (Hons)

SEGi University's Bachelor of Business Management (Honours) program is an esteemed offering tailored to cultivate adaptable business leaders. With a significant focus on management expertise, this curriculum provides students with a comprehensive understanding of various business domains.

By enrolling in this program, you attain a complete SEGi University qualification, on par with that of full-time students, while also enjoying networking prospects with peers from diverse backgrounds. With five specializations available, including General Management, Human Resource Management, Financial Management, Digital Marketing, and Business Analytics, you have the opportunity to customize your education to align with your interests and career goals, ensuring a thorough and practical grasp of your chosen field.

SEGi University takes pride in integrating real-world industry experiences into the classroom, offering students hands-on projects guided by both academic and industry professionals. Furthermore, this program provides the chance to obtain dual-award degrees from both SEGi University and the esteemed University of Central Lancashire (UCLAN), bolstering your global employability.

Join us to embark on a transformative educational journey, accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, and unlock a plethora of career opportunities in business, HR, marketing, or finance.

• STPM with a minimum. Grade C (CGPA 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualifications
  STAM with a minimum. grade of Jayyid, and a pass in Mathematics and English at SPM level
  Any Diploma or Advanced Diploma (Level 4 or 5, MQF)
  Matriculation/Foundation qualification with a minimum. CGPA of 2.00 out of 4.00, or any equivalent qualifications
  IELTS score of 5.5 OR its equivalent (International students)

  NOTE: The requirement to pass Mathematics and English subjects at SPM level for STPM and STAM candidates can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievements. English proficiency requirement The English proficiency requirement is exempted for international students if:-

  The student has an academic qualification from an institution where
  English is used as a medium of instruction OR
  The student is from a country where English is an official language

Year 1

Personal Development & Communication Skills
Quantitative and Statistical Methods
Principles of Economics
Business Management
Financial Accounting 1
Global and Applied Economics
Consumer Behaviour
Innovative & Creative Skills in Business
Understanding Markets and Consumers

Year 2

International Business
Managing Organisation
Customer Relationship Management
Financial Management 1
Business Law
Negotiations & Conflict Management
Digital Business

Year 3

Business-Government Relations
Management Accounting
Entrepreneurship
Strategic and Change Management
Business Research Project
Research Methodology

Electives(Choose 4 out of 5 courses)

Innovative Technology and Systems
Business Communication
Introduction to Strategic Management
Environmental Management and Technology
Business Ethics