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Diploma in Marketing
About
Through the Diploma in Marketing offered by SEGi College, students will learn how to assess market trends, identify and define target audiences, develop strategic marketing plans, and explore opportunities across diverse sectors within the marketing landscape. At SEGi College, students are introduced to core marketing concepts within a broader business and societal framework, preparing them for dynamic careers in marketing, management, public relations, advertising, sales, and related fields.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Total estimated cost (local) | ₹ 460,706 |
| Total estimated cost (foreign) | ₹ 778,402 |
Subjects
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 460,706 | ₹ 459,746 |
| Miscellaneous fees | Data not available | ₹ 318,655 |
| Total estimated cost of attendance | ₹ 460,706 | ₹ 778,402 |
| Estimated cost per year | ₹ 153,568 | ₹ 259,473 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any one of these:
- SPM / O-Level or equivalent with 3 credits
- UEC with 3 credits
- Related SKM Level 3
- Related Certificate or equivalent
- MQA-APEL T4
Curriculum
Year 1:
- Introduction to Business
- Microeconomics
- General Language Training
- Financial Accounting 1
- Data Analysis
- Academic English
- Bahasa Melayu Komunikasi 1 (International students)
- Malaysia Studies 2 (Local students)
- Principles of Management
- Business Communication
- Introduction to Marketing
- Growth Mindset / Bahasa Kebangsaan A*
Year 2:
- Macroeconomics
- Elective
- Digital and Service Marketing
- Consumer Behaviour
- Applied Digital Skills
- Elective
- Social Media Marketing
- Industrial Revolution 4.0 in Malaysia
- Marketing Management
- Digital Marketing
- Business and Company Law
- Elective (NEW)
- Co-curriculum Management
Year 3:
- Personal Selling
- Integrated Marketing Communication
- Elective
- Marketing Research
- Internship (SEGi Sarawak Only)