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Diploma in Digital Marketing
About
The Diploma in Marketing at SEGi University provides students with the essential knowledge, skills, techniques, and ethical foundations required to develop and implement effective marketing strategies for products and services.
Students will gain expertise in analyzing market trends, identifying target audiences, formulating strategic marketing plans, and uncovering business opportunities across various marketing sectors.
About realme
realme is a rapidly growing smartphone brand specializing in high-quality devices tailored for young consumers. Established in May 2018 by founder Sky Li, alongside Madhav Sheth and a team of experienced professionals from the global smartphone industry, realme prioritizes user needs by delivering high-performance products with a trendy design, primarily within the e-commerce market.
This programme at SEGi University explores key marketing concepts within the broader business and social landscape, equipping students with the skills and attributes necessary for careers in marketing, management, public relations, advertising, and sales.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Total estimated cost (local) | ₹ 713,808 |
| Total estimated cost (foreign) | ₹ 1,075,341 |
Subjects
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 621,719 | ₹ 621,719 |
| Miscellaneous fees | ₹ 92,088 | ₹ 453,621 |
| Total estimated cost of attendance | ₹ 713,808 | ₹ 1,075,341 |
| Estimated cost per year | ₹ 237,949 | ₹ 358,453 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- SPM / O-Level or equivalent with 3 credits
- UEC with 3 credits
- Related SKM Level 3
- Related Certificate or equivalent
- MQA-APEL T4
Curriculum
Year 1:
- Introduction to Business
- Microeconomics
- General Language Training
- Financial Accounting 1
- Data Analysis
- Academic English
- Bahasa Melayu Komunikasi 1 (International students)
- Malaysia Studies 2 (Local students)
- Principles of Management
- Business Communication
- Introduction to Marketing
- Growth Mindset / Bahasa Kebangsaan A*
Year 2:
- Macroeconomics
- Elective
- Digital and Service Marketing
- Consumer Behaviour
- Applied Digital Skills
- Elective
- Social Media Marketing
- Industrial Revolution 4.0 in Malaysia
- Marketing Management
- Digital Marketing
- Business and Company Law
- Elective (NEW)
- Co-curriculum Management
Year 3:
- Personal Selling
- Integrated Marketing Communication
- Elective
- Marketing Research
- Internship (SEGi Sarawak Only)