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BA (Hons) Advertising and Digital Marketing Communications 3+0, UOG
About
The BA (Hons) Advertising and Digital Marketing Communications degree at SEGi College is designed to develop students' ability to identify market trends, understand consumer behavior, and create impactful marketing campaigns. The curriculum includes modules on customer insight, brand management, and social media, providing a strong foundation in both traditional marketing theories and modern digital advertising practices. Students also gain hands-on experience through briefs from the Institute of Direct and Digital Marketing (IDM) and other industry organizations.
Key advantages of the Greenwich BA (Hons) Advertising and Digital Marketing Communications at SEGi College include:
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A comprehensive blend of established marketing theories and innovative digital advertising strategies
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Recognition as one of the top-ranked marketing programmes in London (Complete University Guide 2019)
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Accreditation by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
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Exemptions from certain CIM and IDM examinations
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One of the first degrees of its kind in the UK and a unique offering in Malaysia
Graduates of this programme can pursue careers in various fields, including sales management, advertising, marketing consultancy, market research, and branding strategy.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Total estimated cost (local) | ₹ 1,290,857 |
| Total estimated cost (foreign) | ₹ 1,652,390 |
Subjects
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Business
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Business, Management
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Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 900,421 | ₹ 900,421 |
| Miscellaneous fees | ₹ 390,436 | ₹ 751,968 |
| Total estimated cost of attendance | ₹ 1,290,857 | ₹ 1,652,390 |
| Estimated cost per year | ₹ 430,292 | ₹ 550,796 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- UEC with 5 credits
- STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)
- A-Level with passes in 2 subjects
- Matriculation / Foundation or equivalent
- SAM / AUSMAT with min ATAR 60
- Related SKM Level 5
- Related Diploma
- MQA-APEL T6
Additional Requirements:
- Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
Curriculum
Year 1:
- Principles and Practice of Marketing (Part 1)
- Introduction to Advertising
- Introduction to Digital Marketing
- Personal Professional Development 1
- Principles and Practice of Marketing (Part 2)
- Financial Aspects of Marketing / PR
- Creative Content Marketing
- Brand Management
- Tamadun Islam dan Tamadun Asia (TITAS) / MPU3143 Bahasa Melayu Komunikasi 2
- Hubungan Etnik / Malaysian Studies 3
- MPU3213 Bahasa Kebangsaan A
Year 2:
- Customer Insight & Research (Part 1)
- Personal & Professional Development 2
- Media Planning and Buying
- Global Marketing Management
- Customer Insight & Research (Part 2)
- Research Methods
- Advertising Campaign Management
- Integrated Marketing Communication Management
- Statistics for Managers
Year 3:
- Direct, Interactive and Digital Marketing (Part 1)
- Dissertation (Part 1)
- Internet Marketing
- Contemporary Issues in Marketing
- Direct, Interactive and Digital Marketing (Part 2)
- Dissertation (Part 2)
- Social Media and Analytics
- Strategic Communications