Bachelor of Business Administration (Hons.) International Business

The three-year Bachelor of Business Administration (Hons.) in International Business at Multimedia University equips students with a global perspective on business management. The programme covers contemporary global business issues, including political economy, culture, legal frameworks, global trade, and international marketing. Students engage in international business competitions, exhibitions, excursions, debates, training, and exchange programs, along with work placements at multinational corporations and industry-related research projects. These activities prepare students to adapt and thrive in diverse cultural and business environments.

Graduates are highly valued by multinational corporations, inter-governmental organizations, and emerging local companies with global expansion potential. Multimedia University's alumni have successfully pursued careers at top institutions locally and internationally.

Entry requirements:

• Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
• Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
• Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
• Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field*; OR
• Possess APEL.A certificate from MQA for admission into Bachelor programmes. For more information, please visit https://www.mmu.edu.my/apel-a.

Note:

• The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.
• Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
• Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
• (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)
• * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Year 1:

• Entrepreneurship and Ethical Practices
• English for Business Communication
• Financial Management
• Fundamentals of Marketing
• Financial Accounting for Managers
• Human Capital and Organisational Behaviour
• Introductory Microeconomics
• Introductory Macroeconomics
• Quantitative Analysis Models for Business
• Understanding Management
• Business Risk Management

Year 2:

• International Business
• International Economics
• Innovation Management or Social Media and Digital Marketing
• Introduction to Financial Technologies
• Business Information Systems
• Digital Business
• Data Analytics for Businesses
• Global Finance
• Management of Strategy
• Occupational Safety and Health
• Quality and Operations Management
• Understanding Consumer

Year 3:

• Business Research Methods
• Global Operations Management
• International Trade and Policy
• International Management
• International Marketing
• Issues in International Business
• Legal Environment of International Business
• Project Management
• Strategic Management Information Systems or Business Intelligence
• Supply Chain Management
• International Business Research Project
• Industrial Training

Elective Modules:

TWO (2) subjects should be taken from the following:

• Global Operations Management
• International Political Economy
• Issues in International Business
• International Human Resource Management
• Supply Chain Management
• International Economics
• Enterprise Systems Planning and Management
• The other ONE (1) elective subject may be taken from the above list OR any major and elective subject offered by the BBA/BBKM programmes in the Faculty

University Subjects:

• Character Building
• Sustainable Society
• Philosophy and Current Issues
• Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
• Bahasa Kebangsaan A
• Integrity and Leadership
• Co-curriculum