Bachelor of Business Administration (Hons.) Digital Business Management

The Bachelor of Business Administration (Hons.) Digital Business Management programme at Multimedia University prepares students for AI-driven business transformation. It integrates business, IT, marketing, and management skills with a focus on business analytics and digital technologies. The programme includes SAP and Microsoft certifications, providing industry-relevant qualifications. Through I-cadetship, real-world case studies, field trips, and industry partnerships, students gain hands-on experience and are equipped to lead in digital business strategy and management.

Entry requirements:

• Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
• Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
• Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
• Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field*; OR
• Possess APEL.A certificate from MQA for admission into Bachelor programmes. For more information, please visit https://www.mmu.edu.my/apel-a.

Note:

• The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.
• Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
• Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
• (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)
• * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Year 1:

• English for Business Communication
• Understanding Management
• Introductory Microeconomics
• Fundamentals of Marketing
• Financial Accounting for Managers
• Quantitative Analysis Models for Business
• Human Capital and Organisational Behaviour
• Finance Management
• Data Analytics and Business Intelligence
• International Business
• Entrepreneurship and Ethical Practices
• Business Risk Management
• Innovation Management

Year 2

• Digital Business
• Quality and Operations Management
• Global Finance
• Understanding Consumer
• Business Application Development
• Data Mining and Decision Support Systems
• Introduction to Financial Technologies
• Cybersecurity
• Introductory Macroeconomics
• Business Risk Management
• Business Research Methods
• Product and Service Marketing OR Promotional Marketing
• International Trade and Policy OR International Economics
• Supply Chain Management
• Social Media and Digital Marketing

Year 3:

• Business Information Systems
• Management of Strategy
• Strategic Management Information Systems
• Project Management
• Digital Business Management Research Project
• Advanced Data Analytics for Businesses
• Web and Mobile Applications Development
• Industrial Training

Mata Pelajaran Umum (MPU) Subjects:

• U1 for Local Students
• i. Falsafah dan Isu Semasa (Philosophy and Current Issues)
  ii. Penghayatan Etika dan Peradaban (Appreciation of Ethics and Civilizations)
• U1 for International Students
• i. Falsafah dan Isu Semasa (Philosophy and Current Issues)
  ii. Bahasa Melayu Komunikasi 2
• U2/U3 for Local Students without credit in BM at SPM Level
• i. Bahasa Kebangsaan A. If the student has taken this course before, he/she must take any other courses in the U2 or U3 category
  ii. Integrity and Leadership
• U2/U3 for Local Students who obtained credit in BM at SPM Level
• i. Integrity and Leadership
  ii. Any other courses in the U2 or U3 category
• U2/U3 for Local Students who obtained credit in BM at SPM Level
• i. Integrity and Leadership
  ii. Any other courses in the U2 or U3 category
• U4 – Co-Curriculum

University Course:

• Character Building
• Sustainable Society
• Philosophy and Current Issues
• Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
• Bahasa Kebangsaan A
• Integrity and Leadership
• Co-curriculum