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Bachelor of Multimedia (Hons) in Advertising Design
About
The Advertising Design program is a three-year degree focused on creating innovative advertising content. Students are trained to master persuasive communication using design and multimedia tools. The program emphasizes understanding branding, positioning, advertising strategy, media applications, and product solutions. A strong focus is placed on the creative process and final artwork, enabling students to develop and refine the skills needed to excel in this field.
Our goal is to nurture graduates who possess the intellectual ability to generate creative ideas in advertising communication, while being technically proficient in transforming those ideas into impactful outputs.
Career Prospects
Art Director, Designer, Manager in Various Fields
- Publications
- Corporate and Communication Departments
- Advertising Agencies
- Design Houses
- Production Houses
- Retailers
Film, Animation, Music, and Media Industry Roles
- Manager, Designer, Art Director for Film Production Houses
- Manager, Designer, Art Director for Animation Production Houses
- Manager, Designer, Art Director for Music Production Houses
- Manager, Designer, Art Director for Broadcast Agencies
Retail and Product Design Roles
- Manager of Art, Design, Branding for Retailers
- Manager of Art, Design, Branding for Entrepreneurs
- Manager of Art, Design, Branding for Product Designs
Advertising-related Roles
- Manager, Designer for Advertising-related Activities for Small Businesses
- Online, Print, Exhibition, Outdoor, Web Advertising
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, August, October |
| Tuition (Local students) | ₹ 1,201,049 |
| Tuition (Foreign students) | ₹ 1,490,459 |
Subjects
-
Multimedia
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 1,201,049 | ₹ 1,490,459 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | ₹ 1,201,049 | ₹ 1,490,459 |
| Estimated cost per year | ₹ 400,349 | ₹ 496,819 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Entry Requirements
- Pass Foundation/Matriculation studies in related field from a recognised institution; OR
- Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
- Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
- Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
- Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50; * OR
- Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. ** OR
- Possess an APEL.A certificate from MQA for admission into Bachelor programmes.
- Pass an interview OR submission of student’s portfolio, to be determined by MMU as required.
Candidates with CGPA below 2.50 may be admitted subject to a rigorous internal assessment process.
DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement
Curriculum
Programme Structure
Core
Year 1
- Advertising Design 1
- Advertising Design 2
- Web Design
- Environmental Design
- Media Culture
- Video Production
- Media Aesthetics
- 3D Modelling and Printing
- Internet and Mobile Application
- Mobile App Design and Development
Year 2
- Advertising Design 3
- Advertising Design 4
- Audio Visual for Advertising
- E-marketing
- Multimodal Interaction Design
- Semiotic Studies
- Sound Design 1
- Integrated Marketing Communication
- Video Production for Advertising
Year 3
- Advertising Design Project 1
- Advertising Design Project 2
- Interactive Technology for Advertising
- Design Research
- Sound Design 2
- Media Law
- Media Anthropology
- Internship Programme
Elective Modules
- Corporate Identity
- Information Design
- Project Management
- Motion Capture