Bachelor of Business Management (Hons.)

Graduates of this programme will gain essential knowledge, skills, and techniques in organizational management, along with a solid foundation in the application of multimedia and ICT for strategic business management. This three-year programme is designed to develop leadership qualities in students, providing them with a comprehensive understanding of operational and strategic management, as well as the effective use of technology to enhance competitive advantage.

Career Prospects: 

• Executives and Managers for Human Resource Management
• Business Management
• Project Management
• Business Development

Entry Requirements

• Pass Foundation/Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
• Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
• Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematics and English at SPM or its equivalent; OR
• Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

Note:

• The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
• Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
• Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
• (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)
• *DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement

Programme Structure

Core Subjects

Year 1

• Management
• Managerial Mathematics
• Principles of Financial Accounting
• Principles of Management Accounting
• Managerial Statistics
• Fundamental of Marketing
• English for Business Studies
• Entrepreneurship
• Advanced Managerial Statistics
• Fundamentals of Economics
• Principles of Finance
• Digital Transformation Technologies
• Critical Thinking and Applications in Management

Year 2

• Elective 1
• Business & Society
• Global Management
• Business Law
• Project Management
• Production and Operation Management
• English for Business Communication
• Strategic Management
• Management of Technology
• Organizational Behavior
• TQM for Managers
• Business Analytics
• Analytical Programming

Year 3

• Management Decision Science
• Industrial Training
• Research Methodology
• Leadership
• Psychology
• Human Resource Management
• Elective 2
• Elective 3
• Elective 4

Elective Modules

• Global Marketing
• Leadership
• Small Business Management
• Change and Innovation Management
• Labour Economics
• Digital Media in Business
• Product Planning and Management
• Investments
• Seminar in Web Marketing
• Tourism Marketing
• Event Marketing
• Theory of Inventive Problem Solving
• Environmental and Resource Economics

University Subjects

• Character Building
  Sustainable Society
  Fundamentals of Digital Competence with Basic Programming
•  U1, U2, U3, U4 (Refer program structure)