BA (Hons) Mass Communication

The program offers students an interdisciplinary foundation in both theory and practical skills necessary to become media professionals and discerning media consumers. Through hands-on experiences, students gain real-world exposure to various aspects of the mass media industry. Graduates of this program will have access to a wide range of career opportunities in fields such as advertising, corporate communication, public relations, journalism, and broadcasting. Furthermore, students interested in pursuing further education in this field will be well-prepared for advanced studies nationwide.

This course is designed to equip students with the essential skills and knowledge to thrive in the rapidly evolving realms of media and corporate communication. Alongside technological training relevant to corporate media and communication fields, students will also develop an understanding of key concepts related to media, communication, and information, ensuring they are prepared to navigate and excel in today's dynamic media landscape.

• Pass in Sijil Tinggi Persekolahan Malaysia (STPM) or equivalent with at least Grade C (NGMP 2.00) in any two (2) subjects and credit in English at Sijil Pelajaran Malaysia (SPM) level or equivalent; or
• Pass in Sijil Tinggi Agama Malaysia (STAM) with at least Jayyid grade and credit in English at SPM level or its equivalent; or
• Pass in Diploma (Level 4, MQF) or its equivalent; or
• Pass in Matriculation/ Foundation or equivalent with at least CGPA 2.00 and credit in English at SPM level or equivalent; or
• Other qualifications recognized as equivalent by the Government of Malaysia.

• For international students, a test of English as a Foreign Language (TOEFL) with a score of 500 OR the International English Language Testing System (IELTS) with a score of 5.0 OR its equivalent is required. If the student does not meet these requirements. PPT must offer English language proficiency tests to ensure that students’ proficiency is sufficient to meet program requirements. This is usually done in the evaluation process.

• Principles of Communication
• Fundamental Computer Principles & Programming
• Communication & Soft Skills
• Development of Mass Communication Industry
• English I
• Islamic and Asian Civilizations (TITAS)    
• Malays Language Communication 3
• Development Communications
• Mass Communication : Concepts and Processes
• Print Media I
• Editing & Principles of Layout and Design
• Ethnic Relationships
• Malaysian Studies
• Leadership Skills and Human Relations
• Photo Journalism
• Print Media II
• Reporting & Editing
• Broadcast Journalism
• Television Production
• Basics of Camera Light & Sound
• Radio Journalism & Program Format
• Radio Productions
• Malaysian Government and Public Policy
• Advertising in Print, Radio & Television
• Press Laws And Media Ethics
• Computer Application for Journalism
• Information Technology    3
• Event Management : Principles & Methods
• Community Service
• Organization & Management
• Cyber Journalism
• Cyber Technology
• Advertising : Concepts & Principles
• Global Media
• Public Relation
• Media Management and Ethics
• New Media Technologies
• Development in World Media
• Contemporary Media Technology
• Research Methodologies for Media
• Research Project
• Industrial Training