Bachelor of Arts (Hons) of Creative Imaging in Digital Photography

New technology trends and platforms such as 5G, AI advertising, omnichannel marketing, 8k video continue to change the way we produce content, delivering more customized advertisements. Our BA (Hons) of Creative Imaging in Digital Photography programme is industry tailored to advance your visual literacy and equip you with skills relevant to producing marketable creative work in visual arts, contemporary editorial art and journalism, digital imaging, and visual communication. Join us and graduate ahead of the competition.

Creative Technology is all about combining modern theory with relevant practical skills. This programme is designed to develop critical thinking process, as well as develop visual literacy in evaluating and understanding images and their implementation. In addition to this, it equips students aesthetically, technically and professionally for a future in photography.

BA (Hons) of Creative Imaging in Digital Photography emphasises the need for originality, self-expression, creative thinking and experimentation within the discipline of photography. It provides students with the understanding of contemporary skills, methodologies and processes relevant to producing creative work within various disciplines such as visual arts, contemporary editorial art and journalism, digital imaging, and visual communication.

Career Opportunities:

• Digital Director
• Commercial/Industrial Photographer
• Content Producer
• Photojournalist
• Studio/Portrait Photographer
• Desktop Artist
• Fine Art Photographer
• Freelance Photographer
• Imaging Director

1. Sijil Tinggi Pelajaran Malaysia (STPM/A-Level) or its equivalent with a minimum CGPA of 2.00 with a credit in Bahasa Melayu and a pass in English at SPM/O_Level OR

2. A Recognised Diploma or its equivalent with a minimum CGPA of 2.00 OR

3. A Recognized Matriculation / Foundation or its equivalent with a minimum CGPA of 2.00 OR

4. Equivalent qualification and / or experience which is recognized by the Senate / institution. AND Malaysian University Englist Test (MUET) Band 1. AND A pass in an interview and a drawing test (except for Art and Design Management and History programme) AND

5. English Proficiency Requirement for International student IELTS 5.0 OR TOEFL iBT 34 OR TOEFL PBT 410-413 OR CAE160 (Cambridge Advance English) OR CPE 180(Cambridge Proficiency English) OR CFE 154-161(Cambridge First English) OR PTE 36(Pearson Test of English Academic) OR MUET Band 3