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Bachelor of Communication (Hons) in Public Relations
About
Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, August |
| Tuition (Local students) | ₹ 1,505,800 |
| Tuition (Foreign students) | ₹ 1,628,182 |
Subjects
-
Mass Communication & Media
-
Public Relations
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 1,505,800 | ₹ 1,628,182 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | ₹ 1,505,800 | ₹ 1,628,182 |
| Estimated cost per year | ₹ 501,933 | ₹ 542,733 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- HELP Foundation in Arts/ Foundation in Science
- 2 STPM Grade C/ 'A' Level passes and 3 SPM/ 'O' Levels credits
- 5Bs in Senior Middle 3 (UEC)
- 5 CPU passes with a minimum average of 50%
- 5 SAM/ TEE examination passes with a university aggregate of 50%
- Other equivalent qualifications
- 3 SPM/'O' Level credits
- A pass in Bahasa Melayu (for Malaysians only)
Curriculum
Year 1
- Public Speaking
- Introduction to Mass Communication
- Social and Business Communication
- Introduction to Media Writing
- Information Tech, Mass Media and Society
- Introduction to Design
- Public Relations
- Introduction to Marketing Communication
- Introduction to Sociology
- Two Year 1 Free Electives
Year 2
- Intercultural Communication
- Communication Theory
- Social Research Methods
- Communication in the Workplace
- Public Relations Case Studies
- Public Relations Management
- Public Opinion and Propaganda
- Theories of Media
- Public Relations Writing
- Two Year 2 Free Electives
Year 3
- Publication Design
- Honours Thesis
- Practicum
- Communication Law and Ethics
- Public Relations Audit
- Public Relations Strategies and Campaign
- Crisis and Issues Management
- Two Year 3 Free Electives
MPU Subjects
Local Students
- Ethnic Relations; and
- Islamic and Asian Civilization; and
- Leadership and Life Skills; and
- Malaysian Constitution; or
- Malaysian Digital Transformation; and
- Community Service and Event Management
International Students
- Malaysian Studies; and
- Bahasa Kebangsaan 3; and
- Leadership and Life Skills; and
- Malaysian Constitution; or
- Malaysian Digital Transformation; and
- Community Service and Event Management