Bachelor of Business (Marketing) (Hons)

This program is meticulously crafted for students aspiring to delve into specialized courses paving the path for a career in international business management. It offers a comprehensive grounding in business fundamentals alongside focused exploration in International Management, Marketing, Finance, Entrepreneurship, and Human Resource Management.

Participants will undergo immersive learning experiences to cultivate a diverse skill set. Upon successful completion, graduates will possess a profound understanding of interpersonal dynamics, adept negotiation techniques, and proficient leadership capabilities. Furthermore, they will have honed the expertise to devise innovative global and local marketing strategies, leveraging insights from Finance to ensure strategic viability. Their education will empower them to navigate the complexities of international business environments, employing entrepreneurial acumen to seize opportunities while effectively managing human resources for sustainable growth.

• HELP Foundation in Arts/Foundation in Science
• HELP Diploma in Business/Diploma in Information Technology
• 2 Cs in STPM 
• 2 A-Level passes
• 5 Bs in Senior Middle 3 (UEC)
• 5 CPU passes with a minimum average of 50%
• University Aggregate of 50% or ATAR score of at least 50 for various Australian Matriculation Programs
• Equivalent qualification and 
• 3 'O'-level/SPM credits (plus a pass in SPM Bahasa Melayu and Sejarah)

Year 1 

• Financial Accounting 1
• Management Accounting 1
• Principles of Microeconomics
• Principles of Macroeconomics
• Information Technology for Business
• Business Law
• Principles of Management
• Principles of Marketing
• Business Statistics

Year 2 & 3 

• Financial Management
• Consumer Behaviour
• Internet Marketing
• Distribution & Logistics Management
• Sales Management
• Product Management
• Integrated Marketing Communications
• Strategic Global Marketing
• Marketing Research
• Competitive Marketing Planning & Strategy
• Services Marketing
• Environmental Marketing
• Graduation Project

Electives (for all specialisation)

• Management Accounting 2
• Islamic Bank Management
• Comparative Banking Structure 
• Managerial Communication 
• International Economics 
• Financial Institutions, Instruments and Markets 
• Investment Analysis & Decision Making 
• Introduction to Technical Analysis & Trading 
• Mergers & Acquisitions 
• Corporate Finance 
• Managing Human Resources 
• Company Law 
• International Business Law 
• Small Business Management 
• Organizational Behavior
• Asian Entrepreneurship & Innovation 
• Asian Business Environment 
• Managing People across Cultures 
• Change Management 
• Corporate Policy & Strategy 
• Strategic International Business Management 
• Business Ethics & Social Responsibility 
• Retail Management
• Brand Management 
• Integrated Marketing Communications 
• Strategic Global Marketing 
• Strategic Marketing Relationship
• B2B Marketing
• Marketing Engineering 
• Advanced Business Statistics

MPU Subjects

• Tamadun Islam dan Tamadun Asia (Malaysian students)
• Pengajian Malaysia 3 (International students) 
• Hubungan Etnik (Malaysian students)
• Bahasa Melayu Komunikasi 2 (International students)
• Bahasa Kebangsaan A
• Leadership in Business
• Comparative Ethics for Malaysia
• Malaysian Constitution
• Malaysian Digital Transformation
• Career Pathways in the field of Behavioral
• Sciences in Malaysia
• Personal Financial Planning in Malaysia
• Co-curriculum – Sport 2
• Co-curriculum – Community Service 2
• Co-curriculum – Event Management 2