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Bachelor of Arts (Honours) in Media and Communication Studies
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September |
| Tuition (Local students) | ₹ 1,856,200 |
| Tuition (Foreign students) | ₹ 2,009,923 |
Subjects
-
Communication, Media
-
Mass Communication & Media
About
You have the exciting opportunity of enrolling for the APU-CMI Dual Accreditation by registering for a qualification through APU. Students under Bachelor of Arts (Honours) in Media and Communication Studies will have the option to also opt-in for a CMI L5 Award in Management and Leadership which will be awarded subject to moderation by CMI.
This program is uniquely crafted to equip students with a solid understanding of media and communication, aligning with industry demands, while also providing practical and technical skills. This program is designed to equip students with:
- Practical and technical expertise in media and communication, aligned with industry standards.
- Strong communication and leadership skills to excel in organizational roles.
- The ability to analyze and address media and communication challenges with creativity, innovation, ethics, and sustainability.
- Entrepreneurship skills and an understanding of lifelong learning for continued career growth in media and communication.
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Admissions
Intakes
Fees
Tuition
- ₹ 1,856,200
- Local students
- ₹ 2,009,923
- Foreign students
Estimated cost as reported by the Institution.
Application
- ₹ 2,882
- Local students
- ₹ 13,450
- Foreign students
Student Visa
- ₹ 46,116
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
| GENERAL REQUIREMENTS | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent. |
| A-LEVEL | • 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC including English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/O-Level/IGCSE or equivalent. |
| ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA |
• A Diploma and its equivalent with a minimum CGPA of 2.0 and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
|
Note: The credit requirement at SPM/IGCSE level can be waived should the grades obtained at the STPM/STAM/Diploma/Matriculation/Foundation level are equivalent/higher.
The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
| ENGLISH REQUIREMENTS | |
|
INTERNATIONAL STUDENTS |
• IELTS : 5.0 |
Curriculum
DEGREE YEAR 1
- Intercultural Communication
- Introduction to Graphic Design
- Digital Illustration
- Marketing Fundamentals, Consumer Behaviour and Creative Practice
- Fundamental of Entrepreneurship
SPECIALISED MODULES
- Core Concepts in Communication Theories
- Principles of Advertising
- Contemporary Media Studies
- Public Relations 1
DEGREE YEAR 2
- Visual Culture
- Innovation Processes
SPECIALISED MODULES
- Strategic Event Planning and Management
- Public Relations 2
- Social Media
- Researching Media and Communication
- Journalism
- Political Communication
ELECTIVE MODULES (CHOOSE 1)
- Copywriting and Creative Direction
- Digital and Experiential Advertising
INTERNSHIP (16 WEEKS)
Students will participate in a 16-week Internship or Industrial Training program to help them transition seamlessly from academic studies to the professional workplace.
DEGREE YEAR 3
- Integrated Marketing Communications Practice
- Venture Building
SPECIALISED MODULES
- Crisis Communications
- Audiences & Fandom
- Investigations in Media and Communication Studies
- Broadcast Journalism
- Global Advertising Practices
- Media and Communication Project
ELECTIVE MODULES (CHOOSE 1)
- Communication Audit and Strategy
- Persuasive Copywriting
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum