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BA (Hons) in Marketing Management
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, July, September, November |
| Tuition (Local students) | ₹ 1,866,665 |
| Tuition (Foreign students) | ₹ 2,084,983 |
About
You have the wonderful chance to join in the APU-CMI Dual Accreditation program by registering for a certification through APU. Students pursuing a Bachelor of Arts (Honours) in Marketing Management will be able to opt in for a CMI L5 Certificate in Management and Leadership, which will be awarded subject to moderation by CMI.
APU is an approved partner of the Digital Marketing Institute (DMI). Highly acclaimed and globally recognised across the digital marketing sector, the Digital Marketing Institute (DMI) is the gold standard in digital marketing certification and works to support today’s marketers in achieving their full professional potential. DMI is the world’s leading provider in Digital Marketing Courses, with a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.
Admissions
Intakes
Fees
Tuition
- ₹ 1,866,665
- Local students
- ₹ 2,084,983
- Foreign students
Estimated cost as reported by the Institution.
Application
- ₹ 2,860
- Local students
- ₹ 13,346
- Foreign students
Student Visa
- ₹ 45,760
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
| GENERAL REQUIREMENTS | |
| DIRECT ENTRY TO LEVEL 1 OF THE DEGREE: | |
| STPM | • 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent. |
| A-LEVEL | • 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent. |
| UEC | • 5 Grade B’s in UEC with a Pass in Mathematics and English. |
| MATRICULATION/ FOUNDATION | • Passed Foundation programme (minimum CGPA of 2.0). |
| ENTRY TO LEVEL 2 OF THE DEGREE: | |
| DIPLOMA |
• Successful completion of the APU Diploma or |
* The requirement to pass Mathematics and English subjects at STPM, A-Level and UEC can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
| ENGLISH REQUIREMENTS | |
|
INTERNATIONAL STUDENTS |
• IELTS : 5.5 |
Curriculum
DEGREE YEAR 1
- Introduction to Management
- Accounting Skills
- Business and Communications Skills
- Business Economics
- Digital Thinking and Innovation
- Fundamentals of Entrepreneurship
- Business Law
- Marketing
- People Management
- Quantitative Skills
DEGREE YEAR 2
- Business Ethics and Governance
- Innovation Process
- International Culture and Communications
- Business Research Methods
- SPECIALISED MODULES
- E-Commerce
- B2B Marketing
- Delivering Customer Value
- Consumer Behaviour
- Marketing Intelligence and Research
- Digital Marketing
- Behavioural Science in Organisation
- Critical Thinking in Management
INTERNSHIP (16 WEEKS)
DEGREE YEAR 3
- Brand Management
- Building Customer Relationship
- Global Marketing
- Integrated Marketing Communications
- Venture Building
- Digital Strategy and Analytics
- Investigations in Marketing Management
- Marketing Decision Making
- Marketing Management Project
- Strategic Marketing Planning
- Retail Marketing Management
- Leadership Theory and Practice
MQA COMPULSORY SUBJECTS*
- Appreciation of Ethics and Civilisation (M’sian Students)
- Malay Communication Language (Int’l Students)
- Philosophy and Current Issues
- Workplace Professional Skills
- Integrity and Anti-corruption
- Co-Curriculum