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BSc Marketing | University of Southampton Malaysia
About
With this course you can:
- get hands-on experience by running real digital campaigns for organisations
- learn how to use consumer data to make effective marketing decisions - a skill that recruiters consider important
- develop an understanding of how to measure the success of marketing efforts in different types of companies
- get skills in related topics such as accounting, analytics and strategy
- learn how to use the latest marketing software and tools
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | September |
| Estimated cost per year (local) | ₹ 739,050 |
| Estimated cost per year (foreign) | ₹ 857,298 |
Subjects
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 739,050 | ₹ 857,298 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | ₹ 739,050 | ₹ 857,298 |
| Estimated cost per year | ₹ 246,362 | ₹ 285,772 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
| Exams | Entry requirement |
| STPM | AAB |
| A-Levels | AAB |
| UEC | Minimum 4As |
| English language qualifications | IELTS 6.5 overall with at least 5.5 in each component SPM: 1119c |
Curriculum
Year 1
- Ideas that Shaped the Business World
- Introduction to Management
- Foundations of Business Analytics or Management Analysis
- Management Accounting
- Technologies that Shaped the Business World
- Financial Accounting for Business
- Key Skills for Business
Year 2
- Digital Marketing
- Analytics for Marketing
- Business Research
- Services Value for Digital Managers
- Marketing Communications and Media Management +5 optional modules
Year 3
- Data Mining for Marketing
- Digital Marketing: Engaging with the Customer
- Dissertation
- Measuring Marketing Effectiveness
- Marketing Simulation
- Measuring Marketing Effectiveness +4 optional modules