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Bachelor of Bus. Admin (Hons) in Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, May, October |
| Tuition (Local students) | ₹ 934,667 |
| Tuition (Foreign students) | ₹ 991,868 |
Admissions
Intakes
Fees
Tuition
- ₹ 934,667
- Local students
- ₹ 991,868
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Pass STPM/equivalent with minimum CGPA of 2.00 or Grade C in 2 subjects; or
- Pass UNITEN Foundation Programme with minimum CGPA of 2.00; or
- Pass Foundation Studies from Public or Private Higher Education Institutions with minimum CGPA of 2.00; or
- Pass Ministry of Education (MOE) Matriculation programme with minimum CGPA of 2.00; or
- Pass Diploma programme with minimum CGPA of 2.00 from recognized institution by Government of Malaysia ; or
- Pass Higher National Diploma (HND) UK with minimum CGPA of 2.00; or
- Pass South Australian Matriculation (SAM),South Australia Certificate of Education (SACE), Western Australian Certificate of Education (WACE) and South Australian Matriculation (AUSMAT); or
- Pass International Baccalaureate with minimum 30 points; or
- Transfer degree programme from private or public university (local or international) with good academic standing; or
- Pass UEC with grade B in 5 subjects; or
- Pass A-Level with passed in 2 subjects
AND
- Credit in Bahasa Melayu at the SPM level; AND
- Have taken MUET; OR
- Pass IELTS with band 5.0 and above; OR
- Pass TOEFL with score 500 and above
* Candidates not having sat for the MUET may still be accepted into the program with the condition that the candidates MUST sit for the MUET examination prior to the completion of their studies/graduation at UNITEN.
Curriculum
Semester 1
- Business Accounting
- Principles of Management
- Malaysian Studies (MPW 2133)
- Islamic Studies 1 / Moral Studies 1 (MPW 2143/2153)
- English for Business
- Business Mathematics
Semester 2
- Principles of Finance
- Principles of Marketing
- Islamic Studies 2 / Moral Studies 2
- Public Speaking & Presentations
- Malaysian Commercial Law
Special Semester
- Business Communication
- ** General Elective
Semester 3
- Organisational Behaviour
- Managerial Accounting
- Microeconomics
- Islamic Studies 3 / Moral Studies 3 (MPW 2143/2153)
- Psychology
- Consumer & Buyer Behaviour
- Business Statistics
Semester 4
- International Business
- Research Methods
- Management Information Systems
- Macroeconomics
- Human Resource Management
Special Semester 2
- Organisational Theory
- Organisational Development & Change
Semester 5
- Management Sciences
- Multimedia Marketing
- Integrated Marketing Communication
- Product Management
- Marketing Research
- ***Marketing Elective
Semester 6
- Business Ethics
- Services Marketing
- Sales Management
- Applied Marketing Research
- Issues of Marketing in Malaysia
- Strategic Management
Special Semester 3
- Industrial Training
General Electives
- Public Relations
- Sociology
- Creative English
- Workplace English
- Mandarin Language I
- Mandarin Language II
- Arabic Language I
- Arabic Language II
- Japanese Language I
- Japanese LanguageII
- Malay Language for Foreign Students
Specialisation Elective
- Marketing Channels Management
- Business-to-Business Marketing
- International Marketing