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BA (Hons) Marketing
About
Marketing requires an ability to match market perception with achievable plans of action and this generally attracts creative and driven individuals who are keen to achieve results with unique approaches. This programme will provide a comprehensive understanding of the marketing functions in an organisation and business as a whole and graduates will have developed a strong analytical and strategic mind in addition to mastering essential skills in creativity, critical analysis, problem-solving and communication.
Key facts
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, May, September |
| Tuition (Local students) | ₹ 1,469,207 |
| Tuition (Foreign students) | ₹ 1,729,860 |
Subjects
-
Marketing
Duration
3 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 1,469,207 | ₹ 1,729,860 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | ₹ 1,469,207 | ₹ 1,729,860 |
| Estimated cost per year | ₹ 489,742 | ₹ 576,626 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
- STPM/ ‘A’ Levels: Minimum 2 Principals
- UEC: Minimum 5 Credits
- CPU: Min. average of 60% in 6 subjects.
- National Matriculation
- Minimum CGPA 2.0 (ALL other programmes)
- Minimum CGPA 2.5 (Oil & Gas)
- Minimum CGPA 2.85 (Financial Economics)
- WAEC/NECO: Maximum aggregate of 15 points out of 5 subjects
- Other Year 12 Equivalent: Minimum overall average of 60%
- International Baccalaureate: Min. 26/42 from 6 subjects.
- SAM/ AUSMAT/ WACE: Minimum average of 60% in 5 subjects
English Requirements
- A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 5; or a score of 213 (computer-based) / 550 (writing-based) / 80 (internet-based) in TOEFL; or Band 5.5 in IELTS.
- In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
Curriculum
Year 1
- Fundamentals of Marketing
- Fundamentals of Management
- Business Accounting
- Microeconomics
- Organisational Behaviour
- Business Information System
- Business Communication
- Macroeconomics
- Introduction to Digital Marketing
- Statistics and its Applications
- Co-Operative Placement 1
Electives (Choose one)
- Sustainability in Business
- Introduction to Branding
Year 2
- Consumer Behaviour
- Marketing Analytic
- Marketing Processes
- Managing People
- Entrepreneurship
- Financial Management
- Business Research Method
- Internet and SEO Marketing
- Sales Management
- Operations Management
- Management Ethics
- Co-Operative Placement 2
Year 3
- Social Media Marketing
- Strategic Marketing
- Integrated Marketing Communications
- Marketing Research Project A
- Marketing Research Project B
- Services Marketing
- Retail Brand Management
- International Sustainable Marketing
- Current Issues in Marketing
- Strategic Management
- Co-Operative Placement 3
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
- Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban) - Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)
For foreign students:
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)