BA (Hons) Marketing

Marketing requires an ability to match market perception with achievable plans of action and this generally attracts creative and driven individuals who are keen to achieve results with unique approaches. This programme will provide a comprehensive understanding of the marketing functions in an organisation and business as a whole and graduates will have developed a strong analytical and strategic mind in addition to mastering essential skills in creativity, critical analysis, problem-solving and communication.

• STPM/ ‘A’ Levels: Minimum 2 Principals
• UEC: Minimum 5 Credits
• CPU: Min. average of 60% in 6 subjects.
• National Matriculation
  • Minimum CGPA 2.0 (ALL other programmes)
  • Minimum CGPA 2.5 (Oil & Gas)
  • Minimum CGPA 2.85 (Financial Economics)
• WAEC/NECO: Maximum aggregate of 15 points out of 5 subjects
• Other Year 12 Equivalent: Minimum overall average of 60%
• International Baccalaureate: Min. 26/42 from 6 subjects.
• SAM/ AUSMAT/ WACE: Minimum average of 60% in 5 subjects

English Requirements

• A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 5; or a score of 213 (computer-based) / 550 (writing-based) / 80 (internet-based) in TOEFL; or Band 5.5 in IELTS.
• In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

Year 1

• Fundamentals of Marketing
• Fundamentals of Management
• Business Accounting
• Microeconomics
• Organisational Behaviour
• Business Information System
• Business Communication
• Macroeconomics
• Introduction to Digital Marketing
• Statistics and its Applications
• Co-Operative Placement 1

Electives (Choose one)

• Sustainability in Business
• Introduction to Branding

Year 2

• Consumer Behaviour
• Marketing Analytic
• Marketing Processes
• Managing People
• Entrepreneurship
• Financial Management
• Business Research Method
• Internet and SEO Marketing
• Sales Management
• Operations Management
• Management Ethics
• Co-Operative Placement 2

Year 3

• Social Media Marketing
• Strategic Marketing
• Integrated Marketing Communications
• Marketing Research Project A
• Marketing Research Project B
• Services Marketing
• Retail Brand Management
• International Sustainable Marketing
• Current Issues in Marketing
• Strategic Management
• Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

U1

For Malaysian students:

1. Appreciation of Ethics and Civilisations
   (Penghayatan Etika dan Peradaban)
2. Philosophy and Contemporary Issues
   (Falsafah dan Isu Semasa)

For foreign students:

1. Philosophy and Contemporary Issues
2. Communication in Bahasa Melayu 3
   (Bahasa Melayu Komunikasi 3)