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Diploma in Marketing
About
Students who complete this program will have a basic understanding of the complexity of business in the marketplace, both academically and practically. The practical application of abilities sought by the marketing business is emphasised in this program's design. Students will have the analytical and strategic skills necessary to accomplish the goals of a company using innovative methods. This program focuses on digital marketing with the goal of maximising a company's potential for growth.
Upon completion of a Diploma in Marketing, students can pursue a Bachelor of Business (BBus) in Marketing through the International Progress Pathway at Murdoch University in Australia, with options available in both the UAE and Singapore. Alternatively, students can opt for a Bachelor of Arts (Honours) in Digital Marketing at University College Birmingham in the United Kingdom. Further options include Bachelor of Arts (Honours) degrees from Oxford Brookes University in the United Kingdom, where students can choose from a BA (Hons) in Business and Marketing Management, BA (Hons) in Digital Marketing, or BA (Hons) in Marketing Management.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | January, May, September |
| Total estimated cost (local) | ₹ 598,246 |
| Total estimated cost (foreign) | ₹ 713,884 |
Subjects
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 598,246 | ₹ 713,884 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | ₹ 598,246 | ₹ 713,884 |
| Estimated cost per year | ₹ 299,132 | ₹ 356,951 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact us for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Any of These:
- SPM / O-Level:
- 3 credits in any subjects.
- UEC:
- 3 credits (B6) in any subjects.
*Completed relevant certificate programmes from recognised institutions.
*Other equivalent qualifications are recognised by the Malaysian Government.
Curriculum
Level 1
- Academic English
- Introduction to Business
- Business Accounting
- Management Information System
- Fundamentals of Management
- Advanced Business Analytic
- Business Ethics
- Business Communication (Digital Communication Tools)^
- English For Business
- Principles of Marketing
- Business Statistics
- Digital Marketing^
Level 2
- Public Relations
- Microeconomics
- Human Resource Management
- Introduction to Finance
- E-Commerce (Online Content & Media)^
- Fundamental of Logistics
- Service Marketing
- Sales Planning & Operations
- Integrated Marketing Communication^
- Marketing Research
- Macroeconomics
- Product Innovation and Management
- Consumer Behavior
- Marketing Strategies (Social Media Marketing)^
- Introduction to Event Management
General Courses (MPU)
- Bahasa Kebangsaan A/ Presentation Skills
- Community Service and SDGs
- Kursus Integriti dan Antirasuah
- Philosophy and Current Issues/ Bahasa Melayu Komunikasi 1
^Subjects emphasizing Digital Marketing