BSc (Hons) in Conventions and Events Management

The BSc (Hons) in Conventions and Events Management offers an industry-inspired programme to set you up for a professional career in the event industry.

The programme deals with conceptualising and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. You will emerge as a competent, industry-ready professional with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working in a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centres and the tourism bureau will make it easy for you to secure internship placements and future employment opportunities across various industries.q

STPM

Average C or CGPA 2.0 (min 2 Principals)

A-Level

Minimum 6 points

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Sunway Foundation in Science Technology

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma Studies

CAVG 40% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

APEL.A

An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) 
(Click on this link for further information on APEL.A)

Other Qualifications

• Any other equivalent qualifications
• Applicant with no standard qualification will be considered on a case-to-case basis

English Language Requirements

• IELTS or equivalent 5.5 (With no individual band below 5.0)
• MUET Band 4
• SPM English B3 or B+
• UEC English B4
• O-Level English (1119) Credit
• Sunway Intensive English Programme (IEP) Pass Level 4
• ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English

Year 1

• Accounting for Decision Making
• Business Environment
• Business Events
• Business of Tourism and Hospitality
• Emerging Technology for Events
• English for the Hospitality and Service Industry
• Innovative Communication and Engagement
• Principles of Marketing
• Small Business Venture

Year 2

• Branding and Promotions*
• Business and Hospitality Law
• Communication Skills
• Corporate and Incentive Travel*
• Exhibition and Exposition Management
• Food and Nutrition*
• Food Safety and Sanitation*
• Internship Part I

Year 3

• Contemporary Issues
• Entrepreneurial Mindset and Skills**
• Managing People in the Hospitality and Service Industry
• Project Ideation
• Project Realization
• Research Methods
• Research Project
• Strategic Management for the Hospitality and Service Industry
• Internship Part 2

Programme Electives (Choose one in Year 2 or Year 3)

• Beverage Studies
• Food and Beverage Management

Additional MOHE compulsory General Studies subjects

For Local Students

• Appreciation of Ethics and Civilisation

• Bahasa Kebangsaan A (Applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR

  Critical Thinking (Applicable to students who passed SPM and obtain Credit in SPM Bahasa Melayu)

• Community Service for Planetary Health
• Integrity and Anti-Corruption
• Philosophy and Current Issues

For International Students

• Appreciation of Ethics and Civilisation
• Community Service for Planetary Health
• Critical Thinking
• Integrity and Anti-Corruption
• Malay Language for Communication 2