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Diploma in Marketing
About
The Diploma in Marketing will provide students with a comprehensive understanding of marketing concepts. Effective marketing involves examining every aspect of the business and analysing the customer's experience at each stage of the business transaction. An effective marketer helps businesses identify and understand their customers and design ideas to communicate the benefits and unique selling points of the product or service.
Key facts
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 2 years |
| Intakes | March, August |
| Tuition (Local students) | ₹ 802,897 |
| Tuition (Foreign students) | ₹ 871,387 |
Subjects
-
Marketing
Duration
2 years
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 802,897 | ₹ 871,387 |
| Miscellaneous fees | Data not available | Data not available |
| Total estimated cost of attendance | ₹ 802,897 | ₹ 871,387 |
| Estimated cost per year | ₹ 401,448 | ₹ 435,693 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
| i. | Possess SPM with at least credit in 3 subjects OR | |
| ii. | Possess SKM Level 3 in the related field OR | |
| iii. | A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00 OR | |
| iv. | A pass in Sijil Tinggi Pelajaran Malaysia (STPM) with at least Grade C (GP 2.0) in any subject OR | |
| v. | A pass in Sijil Tinggi Agama Malaysia (STAM) with at least Grade Maqbul OR | |
| vi. | Other equivalent qualifications recognised by the Malaysian Government |
Curriculum
Modules
Business and Management
* Business Law
* Global Supply Chain Management
* Human Resource Management
* International Business Management
* Introduction to Business
* Principles of Economics
* Principles of Management
* Macroeconomics
* Organisational Behaviour
* Small Business Management
Financial
* Business Statistics
* Cost Accounting
* Financial Accounting
* Financial Management
* Principles of Accounting
Information Technology
* Business Information Systems
* Computer Applications
* Electronic Commerce
Language
* Business Communications
* Business English 1
* Business English 2
* Critical and Creative Thinking Skills
Marketing
* Digital Marketing
* Principles of Marketing
* Marketing Communications
* Marketing Research
* Service Marketing