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Bachelor of Business (Marketing)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, July |
| Tuition (Local students) | ₹ 1,504,455 |
| Tuition (Foreign students) | ₹ 1,571,447 |
About
The programme aims to equip students with the necessary skills to perform a wide range of job functions in addition to developing a sound business education. Its comprehensive theoretical and practical content aims to help graduates develop the skills to play an integral role within the organisation.
Admissions
Intakes
Fees
Tuition
- ₹ 1,504,455
- Local students
- ₹ 1,571,447
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
| i. | A pass in STPM with at least Grade C (GP 2.0) in any 2 subjects and a pass in English and Mathematics at SPM OR | |
| ii. | A pass in STAM with at least Grade Jayyid and a pass in English and Mathematics at SPM OR | |
| iii. | Matriculation or Foundation with at least CGPA of 2.00 OR | |
| iv. | A Diploma (Level 4, MQF) with at least CGPA of 2.00 OR | |
| v. | An Advanced Diploma (Level 5, MQF) with at least CGPA of 2.00 OR | |
| vi. | A Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) subjected to Senate / Academic Board’s approval OR | |
| vii. | A Diploma Lanjutan Kemahiran Malaysia (DLKM) subjected to Senate / Academic Board’s approval | |
| viii. | Other equivalent qualifications recognised by the Malaysian Government |
Curriculum
Business Core:
- Accounting for Decision Making
- Business Statistics
- Business Law
- Information Systems for Business
- Economic Principles
- Introduction to Marketing
- Management & Organisation Behaviour
Business Challenge Unit:
- International Business Challenge
- Applied Business Challenge
:Marketing Specialisation
- Integrated Marketing Communications
- Marketing Research
- Consumer Behaviour
- Marketing Services and Experiences
- Product and Services Innovations
- International Marketing
- Marketing Planning & Strategy