Bachelor of Mass Communication (Hons)

SEGi University's Bachelor of Mass Communication (Hons) degree offers a thrilling introduction to the ever-evolving field of mass media. In the connected world of today, mass communication—which includes radio, television, movies, newspapers, and magazines—is an essential field. Students who complete this program will have the theoretical understanding and skills necessary to succeed in this field.

This program is unique because it combines management and creativity. Students gain practical exposure with cutting-edge machinery and software that is pertinent to the industry. The chance to specialise in advertising, broadcasting, or public relations is one exceptional feature of this program that allows you to customise your education to fit your own interests and professional objectives. You will obtain a thorough understanding of mass communication with a curriculum that offers a variety of electives and an in-depth investigation of subject matters.

At SEGi, industry relevance is a top concern. Under the guidance of academic and business professionals, students engage on actual industry projects as part of "Industry into Classroom" strategy. You will also gain from an international and diverse academic environment with students representing more than 90 different countries. This program, which is approved by the Ministry of Higher Education Malaysia and the Malaysian Qualifications Agency, provides access to a wealth of mass media opportunities.

Any one of these:

• STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level
• Unified Examination Certificate (UEC) with at least 5Bs
• Diploma – with a min. CGPA of 2.00 and a credit in English at SPM level
• Diploma – in Media and Communication or its equivalent
• Matriculation/Foundation – with a min. CGPA of 2.00 and credit in English at SPM level

English Proficiency Requirements (International Students):

• TOEFL score of 500 or
• IELTS score of 5.0

Year 1:

• Communication English
• Media Technology & Practices
• Understanding Advertising
• Understanding Journalism
• Understanding Public Relations
• Understanding Broadcasting
• Corporate Communication
• Creative & Innovative Publishing
• Integrated Marketing Communication
• Psychology in Communication
• Mass Communication & Stories of Mass Media

Year 2:

• Media Law, Power & Public Opinion
• Entrepreneurship
• Theory and Principles of Communication
• Business Ethics
• Managing Media and Business
• Sociology of Media & Culture
• Research Methods
• Social Media and Public Relation Practices
• Public Opinion and Propaganda
• Creative Writing

Year 3:

• Communication & Campaign Management
• Environmental Management & Tech
• Elective 1
• Elective 2
• Elective 3
• Research Project
• Industrial Training

Matapelajaran Umum (MPU):

• Effective Listening/Bahasa Kebangsaan A
• Hubungan Etnik/Malaysian Studies 3
• Pengurusan Ko-kurikulum
• TITAS/BMK 2
• Personal Health Management

Specialisations:

Advertising:

• Advertising Copywriting & Digital Publishing
• Advertising Strategies & Planning
• Internet Advertising & Management

Broadcasting:

• Documentary Feature Production
• Managing Television Program and Production
• TV and Online Broadcast Journalism

Public Relations:

• Media Relations and Publicity
• Media Relations and Media Writing
• Strategies and Practices in Public Relations