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Master of Business Administration (MBA) in Marketing
About
This MBA provides a comprehensive understanding of marketing, consumer behavior, customer relationship marketing, and the diverse contexts in which marketing operates. You will learn to apply key concepts to conduct thorough market analysis, segmentation, targeting, and positioning, while preparing effective marketing plans for both domestic and international markets. The program includes a project paper on current marketing issues and deepens your understanding of advanced marketing theories and empirical research. You will also develop managerial communication skills, including presenting analyses, justifying decisions, and influencing perceptions. This program is accredited by the Malaysian Qualifications Agency.
Key facts
| Qualification | Master's Degree |
| Qualification Subtype | Master of Business Administration (MBA) |
| Coursework / Research | Coursework |
| Study mode | Full-time, Part-time |
| Duration | 1 year |
| Intakes | January, June, November |
| Tuition (Local students) | ₹ 493,595 |
| Tuition (Foreign students) | ₹ 493,595 |
Subjects
-
Marketing
Duration
1 year
Tuition fees
| Description | Local students | Foreign students |
|---|---|---|
| Tuition fee | ₹ 493,595 | ₹ 493,595 |
| Miscellaneous fees | ₹ 40,741 | ₹ 246,797 |
| Total estimated cost of attendance | ₹ 534,336 | ₹ 740,393 |
| Estimated cost per year | ₹ 534,336 | ₹ 740,393 |
Miscellanous fees explained
Local students
| Description | Amount |
|---|---|
| Application Fee | ₹ 1,958-₹ 13,710 |
| Registration Fee | ₹ 6,855-₹ 9,793 |
| Caution Fee (refundable) | ₹ 3,917 |
| Resource Fee | ₹ 4,309-₹ 86,183 |
| Insurance | ₹ 587-₹ 2,350 |
Foreign students
| Description | Amount |
|---|---|
| Application Fee | ₹ 1,958-₹ 13,710 |
| Registration Fee | ₹ 9,793 |
| International Student Visa Application Fee | ₹ 42,112 |
| Caution Fee (refundable) | ₹ 29,380 |
| Resource Fee | ₹ 4,309-₹ 86,183 |
| International Student Admission Fee | ₹ 58,761-₹ 127,316 |
Estimated cost as reported by the institution. There may be additional administrative fees. Please contact for the latest information.
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Admissions
Intakes
Entry Requirements
Bachelor’s Degree (Level 6, MQF):
In a Related Field:
- Pass with a minimum CGPA of 2.50
- Pass with a minimum CGPA of 2.00-2.50 may require an internal assessment.
In a Non-Related Field:
- Pass with a minimum CGPA of 2.00 and relevant working experience may require an internal assessment.
- Pass with a minimum CGPA of 2.00 and without relevant working experience may require the completion of prerequisite courses.
English Language Requirements (for International Students)
- MUET: Minimum 4.0
- IELTS: Minimum 6.0
- TOEFL:
- Ess Online: Minimum 8.5
- iBT: Minimum 60
- Pearson: Minimum 59
- Linguaskill Online: Minimum 169
Admission via APEL (Accreditation of Prior Experiential Learning)
For those without the required formal qualification, but with relevant work experience:
- Malaysian citizens aged 30 years or older
- Must possess at least STPM, A-level, Diploma, or an Equivalent qualification
- Must have relevant work experience.
APEL provides an alternative entry method, allowing applicants to be assessed based on their prior learning and work experience for Master of Business Administration programmes
Curriculum
Core Modules
- Financial Management
- Ethics and Business Law
- Project Paper
- Research Methodology
- Strategic Management
Elective Modules
- Organizational Management
- Managerial Economics
- Operations Management
Specialisation Modules
- Consumer Behaviour
- International Marketing
- Marketing Management
- Marketing Channels
- International Logistics