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Bachelor in Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, April, June, July, August, September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
Candidates must meet the following:
- STPM (with 2 principal passes), A-Level or Diploma
- Completed Foundation Programmes, Matriculation, Pre-University Studies
- Other equivalent qualifications
Curriculum
Key Subjects
- Basic Academic Reading & Writing
- Contemporary Business
- Mathematics for Business
- PC Competency
- Management & Theories Practices
- Organisational Behaviour
- Introduction to Financial Accounting
- Statistics for Business
- Advanced Business Communications Skills
- Principles of Marketing
- Consumer Behaviour
- Advertising Management
- Marketing for Service Industry
- Intermediate Academic Reading & Writing
- Microeconomics
- Fundamentals of Financial Management
- Sales Methods & Techniques
- Entrepreneurship
- Supply Chain Management & Purchasing
- Customer Relationship Management
- Effective Communication Skills
- Business Research Methodologies
- Advanced Academic Reading & Writing
- Management of Selling
- Human Resources Management
- "New Product Development & Brand
- Management"
- International Marketing
- Marketing Management
- Technical Writing
- Pricing Management
- Integrated Marketing Communications
- "Marketing for Entrepreneurs & Small
- Businesses"
- "Business Marketing & Key Account
- Management"
- Marketing Strategy
- Business Ethics
- E-Marketing Management
- Marketing Plan Project
- Creative Problem Solving
- Bina Insan/Diri (Fieldwork)
- Practicum