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Bachelor of Public Relations
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
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- Local students
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- Foreign students
Student Visa
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- Foreign students
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Entry Requirements
- TOEFL: 560 for paper-based test OR 84 (21L, W, S, R) for internet-based test
- International English Language Testing (IELTS): Overall 6.5 AND No band below 6.0
Curriculum
Semester 1
- Communications: Theories and Models
- Social and Digital Media
- Introduction to Public Relations: The Professional and the Practice
- Writing Lab 1: Introduction to Public Relations Writing
- Degree Breadth Elective
Semester 2
- Integrated Marketing Communications
- Presentation Skills
- Writing Lab 2: Writing for Media Relations
- Public Relations Ethics
- Quantitative Research Methods
Semester 3
- Communications Law
- Media Relations
- Strategic Communications Planning
- Writing Lab 3: Writing for Web 2.0
- Degree Breadth Elective
Semester 4
- Internal Communications
- Public Relations Research Methods
- Writing Lab 4: Writing for Print and Media
- Innovative Thinking
- Degree Breadth Elective
Semester 5
- Consulting Skills
- Event Management
- Public Relations Management
- Writing Lab 5: Advanced Public Relations Writing
- Degree Breadth Elective
Semester 6
- Public Affairs
- Fundraising and Philanthropy
- Public Relations in the Non-Profit Sector
- Issues and Crisis Management
- Career Development
- Degree Breadth Elective
- Work Term
Semester 7
- Change Management and Communications
- International Public Relations
- Investor Relations
- Communicating CSR and Sustainability
- Degree Breadth Elective
Semester 8
- Cross-Cultural Communication
- Emerging Issues in Public Relations
- Senior Level Thesis Project: Directed Study
- Building Communities Through New Media
- Degree Breadth Elective