Bachelor Of Communication (Hons) in Corporate Communication

Through a carefully designed, research-based curriculum, the programme provides learners with thorough knowledge of the strategic role of communication in contemporary organisations. The programme offers professional and academic competencies needed in managing international corporate communications, engaging in corporate strategy work, and managing internal and external stakeholder relations.

• i) Matriculation/Foundation – minimum CGPA of 2.0 in relevant fields as recognized by the MOHE or its equivalent.
• ii) DVM / DKM / DLKM – passed in relevant fields and undergo a screening and bridging program.
• iii) Diploma – minimum CGPA of 2.0 in relevant field or its equivalent.
• iv) A-Levels – Grade D in two subject or its equivalent.
• v) UEC – minimum of 5 B’s including requisite subject.
• vi) STPM – Grade C (GPA 2.0) in two subject or its equivalent.
• vii) STAM – minimum grade of Jayyid.
• viii) 12 years of schooling – passed the exit qualification in the country of origin including requisite subject.

All above qualifications must be supported with credit in English at SPM level. The requirements can be waived should the qualifications contain English subjects with equivalent/higher achievement.

For International Students
IELTS 5.0 or equivalent

YEAR 1

• Public Speaking

• Mass Media and Society

• Intercultural Communication

• Introduction to Advertising

• Introduction to Communication

• Visual Communication and Photography

• Psychology of Communication

• Meeting Skills

• Introduction to Public Relations

• Introduction to Desktop Publishing

• Elective Language: Mandarin 1

• Integrated Marketing Communication

• Corporate Communication

• Persuasive Communication Bachelor of Communication (Hons) in Corporate Communication 

YEAR 2

• English For Academic Purposes

• Elective Language: Mandarin 2

• Public Relations Writing

• Organisational Communication

• Corporate Image and Management

• Entrepreneurship

• English For Employment

• Theories of Human Communication

• Quantitative Research Method

• Statistics for Social Science

• Consumer Behaviour

• Co-Curriculum

• New Media and Communication Technologies

• Corporate Writing

• Media Relations

YEAR 3

• Tamadun Islam & Tamadun Asia (TITAS) / B.Melayu Komunikasi 2

• Report Writing (BLES3013)

• Qualitative Research Method

• Media Management

• Communication Audit

• Corporate Reputation and Brand Management

• Hubungan Etnik / Pengajian Malaysia

• Event Management

• Communication Law and Ethics

• Risk and Crisis Management

• Corporate Issue and Case Study

• Practical Training