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BACHELOR (HONOURS) IN BUSINESS AND MARKETING
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | March, August, October |
| Tuition (Local students) | ₹ 617,286 |
| Tuition (Foreign students) | ₹ 936,934 |
About
The Bachelor (Honours) in Business and Marketing programme offered at AIMST University is a 3 year programme.
The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have an impact.
This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training.
The marketing profession provides a wide range of job opportunities for its graduate in the hotel industry, manufacturing, banking, consultancy, research firms, education industry and more.
Admissions
Intakes
Fees
Tuition
- ₹ 617,286
- Local students
- ₹ 936,934
- Foreign students
Estimated cost as reported by the Institution.
Application
- ₹ 1,914
- Local students
- ₹ 9,570
- Foreign students
Student Visa
- ₹ 11,484
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
| QUALIFICATION | ACADEMIC REQUIREMENTS |
| STPM / A level | Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects. Pass English at SPM Level |
| AIMST Foundation/Other Foundation/ Government Matriculation/ Diploma |
A Pass with CGPA ≥ 2.0 |
| STAM | Pass with a minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English |
| UEC | Full pass in 5 subjects with grade B |
| For International Candidate: IELTS minimum score of 5.5 or equivalents |
|
Curriculum
YEAR 1
(SEMESTER 1, 2 & 3)
- Introduction to Business Economics
- Principles of Management
- Elements of Accounting
- Foundation of Marketing
- Essentials of Business Communications
- Principles of Finance
- Organizational Behavior
- Business Statistics
- Entrepreneurship
- Operation Management
- Customer Relationship Management
- Sustainable Supple Chain Management
YEAR 2
(SEMESTER 4, 5 & 6)
- Marketing Planning & Management
- Business Ethics
- Consumer Behaviour
- International Business
- Digital Marketing
- Retail Management
- Sales Management
- Business and Cyber Law
- International Marketing
- Managerial Economics
- Business Research Methods
- Human Resource Management
- Financial Services Marketing
- Project Management
YEAR 3
(SEMESTER 7, 8 & 9)
- Marketing Research
- Integrated Marketing Communication
- Strategic Management
- Management Information System
- Service Marketing & Management
- Project
- Seminar in Marketing
- Business Analytics
- Industrial Training