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Bachelor of Communication (Advertising)
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time, Part-time |
| Duration | 3 years |
| Intakes | February, July |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | ₹ 3,857,170 |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- ₹ 3,857,170
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
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Entry Requirements
- An ATAR appropriate to the course;
- Successful study at university level (minimum two subjects);
- TAFE Cert III or higher VET qualification or equivalent industry qualifications;
- Successful completion of TAFE Tertiary Preparation Certificate (TPC) or a bridging program;
- Relevant industry experience of at least two years;
- Partial completion of TAFE Diploma level study (minimum 50%).
- Applicants to study at CSU must meet minimum English language proficiency requirements.
Curriculum
Communication Foundation Subjects (80 points)
- Professional Writing
- Presentation for Communicators
- Intro to Media Production
- Indigenous Cultures, Histories and Contemporary Realities
- Communication in Context
- Professional Ethics in Communication and Citizenship
- Communication & Creative Industries Professional Practice
- Communication Fieldwork
Advertising Specialisation Subjects (64 points)
- Understanding Advertising
- The Advertising Business
- Advertising Creative
- Channel Planning
- Channel Planning in Action
- CCommunication Research Strategies
- Advertising Strategy and Planning
Radio Specialisation Subjects (64 points)
- Commercial Radio Industry
- Radio Production and Content Management
- Understanding Advertising
- Advertising Creative
- Media Sales Principles
- Media Sales Presentation
- Making it Happen: Event Management
- Channel Planning
Journalism Specialisation Subjects (64 points) (inc GUC offering)
- Journalism in Society
- Newsgathering & Writing
- Convergent Storytelling
- Data Mining & Research
- The Specialist Reporter
- Multiplatform Publishing & The Law
- Beyond News: Longform Journalism
- Deadline: Multiplatform Delivery
Public Relations Specialisation Subjects (64)
- What is Public Relations
- Public Relations Strategy
- Public Relations Tactics
- Communication Management
- Making it Happen: Event Management
- Communication Research Strategies
- SOS: Issues and Crisis Communication
- Going Glocal: Regional & Global Public Relations
Theatre/Media Specialisation Subjects (64 points)
- Principles of Theatre Media
- Drama & Theatre For Young People
- Devised Performance
- Applied Production Research
- Theatre & Cultural Action
Media Practice Specialisation Subjects (64 points)
- Digital Media
- Production Planning
- Visual Communication
- Intro to Sound Production
- Documentary Information Programming
- Scriptwriting
- Media Communication & Globalisation
- Communication Project Management
* Students are to take subjects according to their specialisation:
- Advertising Specialisation
- Journalism Specialisation
- Media Practice Specialisation (DE & Int)
- Public Relations Specialisation
- Radio Specialisation
- Theatre/Media Specialisation